From Set Life to Still Life
Farha Jha
Founder, Pillow Fights
Farha Jha is a storyteller, director, and writer whose work explores how spaces shape human emotion. Her belief is simple yet powerful: a room is never just a room—it is a mood, a memory, a scene waiting to unfold.
With a background in direction and writing, Farha has spent years crafting narratives that center on atmosphere, texture, and the unspoken dialogue between people and the spaces they inhabit. This deep understanding of emotional storytelling naturally led her to create Pillow Fights, a design-led home brand built on the idea that every environment should feel as intentional as the story it belongs to.
At Pillow Fights, Farha brings a director’s eye for detail and a writer’s sensitivity for nuance. She curates pieces that don’t just decorate a home—they set a tone. They invite people to slow down, connect, and experience their surroundings more deeply.
Today, Farha leads Pillow Fights with a vision anchored in warmth, authenticity, and narrative. For her, design isn’t just visual—it’s emotional architecture. Through her work, she crafts spaces that hold meaning, evoke feeling, and transform the everyday into something memorable.
Why “Pillow Fights”?
The name represents the very essence of home. It’s not about pristine, untouched decor. It’s about the joy, the laughter, the candid moments, and the beautiful mess of a life well-lived.